What are mortgage leads? At the most basic level, mortgage leads are just that, leads for a lender to follow up with and hopefully get some business. Whether you’re looking for a new loan or not, you’re probably on a lead list somewhere. If you have filled out a particular form or have responded accordingly to some questionnaire, you may be on a lead list. If you have indicated that you are interested in receiving information regarding mortgages, you are considered a qualified lead.

Most of us end up on a lead list by having filled out a form of some sort on the Internet, at a counter somewhere, or through the mail. Being part of a lead list can be very beneficial. While some of the mail or email you have to wade through is sometimes inconvenient, they do give you access to the most up to date mortgage offers. So, why not take full advantage of the information you are being sent?